Ok, so let's state the obvious - sorry for breaking the news - but if there is cruelty free brands and products categorization, it is because there are some brands and products out there that are all about the cruel world of animal testing.
Often this discussion is around makeup and skincare products categories, but the reality is that animal testing can be everywhere. On toothpaste, shampoos, shower gels, cleaning products, basically every product that may, somehow, touch your skin.
If you are trying to go cruelty free in your day to day life, you do need to be more careful with the products and brands you purchase, but we have three great reasons why cruelty free products are better, not only for you, but for everyone:
The decision is easy peasy - Cruelty free products are safe, good for us and good for the animals. The best part is that more and more brands are adhering to this philosophy, we have great products in the market for all sorts of price range.
By supporting cruelty free brands and being more conscious about your purchases, you also send a strong message to brands: animal testing is not acceptable, nor welcomed in our society - Convinced?